> ## Documentation Index
> Fetch the complete documentation index at: https://docs.appcharge.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Portal Block Clicked
An event triggered when a Game Portal block is clicked.
**Event Data**
Event name: `portal.block.clicked`.
Event ID. Use this ID to deduplicate re-delivered events.
Event timestamp in [Epoch time](https://www.epoch101.com/), represented in milliseconds. Example: `1754307361396`.
The [session ID](/../../api-reference/events/v2/introduction#session-id) of the player's current session. Example: `345397c6-d963-4aa4-a0ba-2aaca6c3ee05`.
ID assigned by Appcharge to each request sent to the publisher. Helps the publisher identify and debug failed requests. Example: `23539478-c744-566a-c78c-c4cc7763ff62`.
Event result. Supported values: `success`, `failed`.
Reason for the event result. Example: `invalid_credentials`.
A key-value map used to label events for tracking personas or tests. Example: `{ "persona":"non_payer", "blackFridayTest":"Base_group" }`
Information about the player.
Player ID. Example: `671e81bb-55ef-428b-97ba-f67783971e0d`.
Currently null. Reserved for the player's name in future versions.
Player email address. Example: `john.doe@gmail.com`.
UTM data.
Source of the traffic. This is where the player came from before reaching the store. Example: `Google`.
Marketing channel used to bring in the traffic. Example: `email`.
Identifies the marketing campaign associated with the traffic. Example: `black_friday`.
Paid search keyword or term that generated the traffic. Example: `buy+coins`.
A label that identifies which version of content a player clicked to reach the web store. Useful for A/B testing and analyzing performance of different ad or link variations within the same campaign. Example: `summer_sale_ad1`
Information about the player's device.
Device platform. Example: `iOS`.
Device model. Example: `iPhone 16 Pro`.
Operating system type. Example: `Apple`.
Operating system version. Example: `18`.
Browser type. Example: `Google Chrome`.
Browser version. Example: `138`.
Information about the block.
Block type. Example: `image`.
Button label text. Applies to: `cta`.
URL the player is redirected to when clicking the block. Applies to: `cta`, `image`.
Whether the URL redirects to an external web store. Applies to: `cta`.
Desktop asset URL for the block. Applies to: `cta`.
Mobile asset URL for the block. Applies to: `cta`.
Desktop image URL. Applies to: `image`.
Mobile image URL. Applies to: `image`.
Content item ID. Applies to: `contentsPreview`.
Content type. Example: `news`. Applies to: `contentsPreview`.
Content title. Applies to: `contentsPreview`.
Content subtitle. Applies to: `contentsPreview`.
Thumbnail image URL. Applies to: `contentsPreview`.
Publication date in [ISO 8601](https://en.wikipedia.org/wiki/ISO_8601) format. Example: `2025-12-28T21:52:21.539Z`. Applies to: `contentsPreview`.
Content slug. Applies to: `contentsPreview`.
List of labels or tags associated with the content. Applies to: `contentsPreview`.
Information about the player's geolocation.
Two-letter country code in [ISO-3166 alpha-2](https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2) format. Example: `US`
Region or state. Example: `Florida`.
IP address in [IPv4](https://en.wikipedia.org/wiki/IPv4) format. Example: `192.168.1.1`.
Zip code. Example: `34997`.
Session metadata.
An object for passing data to Appcharge to be returned later. Example: `{ "abTest": "group1", "locale": "en-US" }`.
```json Event Payload theme={"system"}
{
"eventName": "portal.block.clicked",
"eventId": "3f5bffbc-369e-4599-8c4d-abfe0ae0ef96",
"timestamp": 1754307361396,
"sessionId": "345397c6-d963-4aa4-a0ba-2aaca6c3ee05",
"requestId": "23539478-c744-566a-c78c-c4cc7763ff62",
"result": "success",
"reason": "invalid_credentials",
"attributes": {
"persona": "non_payer",
"blackFridayTest": "Base_group"
},
"customer": {
"id": "671e81bb-55ef-428b-97ba-f67783971e0d",
"name": null,
"email": "john.doe@gmail.com"
},
"utm": {
"utmSource": "google",
"utmMedium": "cpc",
"utmCampaign": "spring_sale",
"utmTerm": "buy+coins",
"utmContent": "ad1"
},
"device": {
"platform": "iOS",
"deviceModel": "iPhone 16 Pro",
"osType": "Apple",
"osVersion": "18",
"browserType": "Google Chrome",
"browserVersion": "138"
},
"block": {
"type": "cta",
"items": [
{
"text": "click me",
"redirectUrl": "https://example.com/redirect",
"isStoreRedirect": true,
"assetUrl": "https://example.com/asset.png",
"assetUrlMobile": "https://example.com/asset-mobile.png"
}
]
},
"geolocation": {
"countryCode2": "US",
"region": "Florida",
"ipAddress": "192.168.1.1",
"zipCode": "34997"
},
"sessionMetadata": { "abTest": "group1", "locale": "en-US" }
}
```