Integrate with AppsFlyer, a Mobile Measurement Partner (MMP), to extend your game analytics to your web store. This code-free integration lets you track player revenue, lifetime value (LTV), and engagement across channels and devices, while connecting player activity between your game and Appcharge. With minimal setup, you get a complete view of the player journey, as events are shared in both directions.
Appcharge receives in-game purchase data from AppsFlyer and sends web store purchases back to AppsFlyer for campaign attribution. This gives you deeper insights into player behavior and helps optimize your marketing strategy.
The following flow explains how player activity is attributed between your game and Appcharge.
When a player performs an in-game action, such as a purchase:
af_purchase
), to AppsFlyer. This event must include the player’s CUID (player ID).When a player performs an action in the web store or checkout, such as making a purchase or requesting a refund, Appcharge:
Appcharge currently sends the following events:
ac_af_purchase
: Sent when a player successfully completes a purchase.ac_af_refund
: Sent when a refund is completed.Follow these steps to configure the integration:
Note: You must be an AppsFlyer account admin to view or manage tokens.
Integrate with AppsFlyer, a Mobile Measurement Partner (MMP), to extend your game analytics to your web store. This code-free integration lets you track player revenue, lifetime value (LTV), and engagement across channels and devices, while connecting player activity between your game and Appcharge. With minimal setup, you get a complete view of the player journey, as events are shared in both directions.
Appcharge receives in-game purchase data from AppsFlyer and sends web store purchases back to AppsFlyer for campaign attribution. This gives you deeper insights into player behavior and helps optimize your marketing strategy.
The following flow explains how player activity is attributed between your game and Appcharge.
When a player performs an in-game action, such as a purchase:
af_purchase
), to AppsFlyer. This event must include the player’s CUID (player ID).When a player performs an action in the web store or checkout, such as making a purchase or requesting a refund, Appcharge:
Appcharge currently sends the following events:
ac_af_purchase
: Sent when a player successfully completes a purchase.ac_af_refund
: Sent when a refund is completed.Follow these steps to configure the integration:
Note: You must be an AppsFlyer account admin to view or manage tokens.