Create a webpage where players can download your app, and include the following:
Step-by-step instructions for downloading and installing the app. Tailor these based on the player’s platform. For example, show Android-specific instructions for Android users, or prompt unsupported users to switch to a compatible device.
Clear communication about safety, including instructions for granting permissions. Reassure players that the installation process is secure.
Incentives and promotions to drive engagement. We recommend including ongoing in-game offers, such as an extra 20% off coins for players who download through the direct link.
Distribute the app to players. Create an invitation with a link to the webpage and share it via push notifications, email, social media, or direct messages. As a best practice, offer a one-time bonus for players who install the app.