A post purchase popup is an in-store offer that appears immediately after a player completes a purchase. These popups are a strategic monetization tool used by game publishers to increase monetization KPIs such as deposits and ARPPU by offering an irresistible, ‘one time’ deal at a moment when they are most likely to be receptive. This selling technique can be utilized across various business strategies and personalized using segmentation and triggers, making users feel exclusive and appreciated.
Navigation: Begin by navigating to Dashboard > Popups > Settings > Type, and select ‘Post Purchase’.
Settings tab: Configure various aspects of the popup, such as its design, priority, and pricing. Options are available to make popups either free or paid.
Products tab: Specify the product you wish to offer, along with the desired quantity.
Triggers tab: Establish rules for when the popup is triggered:
Every X Successful Purchases: Use this rule to enhance exclusivity.
Specific Offers Configured by Publisher: Ensure that the deals presented match both the content and price point to not present a less valuable deal.
Customizable UI Background: Use a customizable UI background image to emphasize the uniqueness of the opportunity.
Strategic Triggers Implementation: Use triggers to maximize the effectiveness of post purchase popups.
Every X Successful Purchases: Implementing triggers after a certain number of successful purchases can foster a sense of reward and recognition among players.
Specific Offers Configured by Publisher (Using Offer External ID): Align offers with player actions or achievements to make each popup timely and relevant. This personalized approach boosts the value and appeal of deals, enhancing player satisfaction.