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This article explains how to design, create, and manage a Special Offer for your web store in the Publisher Dashboard. Alternatively, you can create and update a Special Offer using the Special Offers API service.

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Design a Special Offer

Before creating a Special Offer, you need to design it:
  1. In the Studio section, go to Offer Design and click Add New Design.
  2. Complete the following sections:
    • Offer Settings
      • Name: Enter a descriptive name for the design.
      • Type: Select Special Offer from the drop-down menu. The form updates to display all fields relevant to a Special Offer.
      • External ID: Enter an ID for this design.
      • Free Offer Default Text: Enter the text that you want to appear on offers marked as “free” (optional).
    • Offer Assets
      • Background Image: Upload or select a background image.
      • Background Color: Select a solid color or choose Linear to apply a gradient.
      • Button Suffix Badge: Add an image or JSON animation to highlight your call-to-action button.
        To get access to this feature, contact your account manager.
    • Title: Configure the appearance of the offer title.
      • Title Text: Enter the text shown in the offer.
      • Color: Select the title color.
      • Size: Choose the font size.
      • Weight: Select the font weight.
  3. Click Save to finalize the design.

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Create a Special Offer

After designing the Special Offer you can create the offer itself:
  1. In Offers, go to Promotions and click Add New Promotion.
  2. In the Settings tab complete the following fields:
    • General
      • Name: Enter a name for the Special Offer. This name appears in the checkout unless you provide an alternative in the Display Name field.
      • Display Name: Enter a name for the Special Offer to display in the checkout. This value overrides the one in the Name field.
        If left blank, the value in the Name field is displayed in the checkout.
      • Description: Provide a description for the offer.
      • External ID: Enter an ID for the offer.
      • Offer Design: Select the design you created from the drop-down menu.
      • Price: Enter a price for the offer.
      • Set as Free: Select this option to display the Free Offer Default Text defined in the design.
    • Segments: Enter the segment names to display the offer to specific groups of players.
    • Badges: Select a Badge from the drop-down menu to help highlight the offer.
    • Sale & Discounts
      • Min Product Sale: Enter a discount value for the product. Setting this field adds a Sale Badge to your offer.
      • Type: Click the drop-down menu to select the discount type, Percentage, Multiplier, or Fixed Amount.
    • Advanced Pricing & Discounts: Highlight a discount by showing both the full and discounted price.
      • Crossed Price: Enter the original full price.
      • Price Discount: Enter the discount amount that reduces the price.
    • Products: To add products to the Special Offer, configure the fields below, and then click Add Product. You’ll see the products displayed in a table at the bottom of the page.
      • Product Name: Select a product to add from the drop-down list.
      • Product Types: Choose how the product is displayed in the store:
        • Main: A primary product displayed prominently in the offer.
        • Sub: A secondary product displayed in a smaller layout. Sub products can appear on their own or under a Main product.
        • Web Only: Select Web Only to promote items that are available exclusively in the Web Store.
          To get access to this feature, contact your account manager.
      • Quantity: Enter the number of units of this product included in the offer.
  3. At the top of the page click the Schedule tab to schedule the offer to appear at specific dates and times.
    Scheduling an offer is optional and only needed if you want the offer to refresh periodically.
  4. Schedule the Special Offer as follows:
    • In the Availability field, enter the number of times a player can purchase this Special Offer.
    • Select one of the following:
      • Permanent: Keep the offer permanently available in the web store. Note that Special Offers are Permanent by default.
      • Intervals: Schedule how often the offer is displayed.
        • Repeat: Set the desired frequency, Every Day, Every Week, or Every Month.
        • Hour: Set the time of day you want the offer to be displayed.
      • Schedule: Set a time frame for when the offer begins and ends.
        • Pick a Date: Choose a start and end date for the Special Offer. An Interval box will appear displaying the number of days until the end of the Special Offer.
        • Notes: A free text box where you can include internal notes.
        • Add Appearance: Click Add Appearance to save the new schedule and to add additional schedules, if needed. You’ll see the saved schedules displayed in a table at the bottom of the page.
  5. Click Save to create the Special Offer.

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Edit a Special offer

To edit an existing Special Offer:
  1. Go to the Promotions section. You’ll see a list of all your existing Special Offers.
  2. Click the ellipsis of the offer you want to edit, and then click Edit.
  3. Modify the Special Offer as desired.
  4. Click Save to apply changes.

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Duplicate a Special Offer

To duplicate a Special Offer:
  1. Go to the Promotions section. You’ll see a list of all your existing Special Offers.
  2. Click the ellipsis of the offer you want to duplicate, and then click Duplicate.
  3. Modify the Special Offer as desired.
  4. Click Save to apply changes.

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Delete a Special Offer

To delete a Special Offer:
  1. Go to the Promotions section. You’ll see a list of all your existing Special Offers.
  2. Click the ellipsis of the offer you want to delete, and then click Delete.