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This feature now uses Game Redirect Login for authentication. If you’re using the legacy JWT authentication method, see the dedicated article for setup instructions.
A checkout link offer is a personalized offer shared directly with players through a unique deeplink. When a player clicks the link, they are redirected to the game for authentication and then sent straight to the checkout page, where the offer is preloaded and ready for purchase. You can share this link across any platform, such as social media, direct messages (DMs), or email. Use the Personalization feature to customize the product amount, pricing, and availability, allowing for deeper segmentation strategies. You can also schedule when the offer becomes active to align with live game events or campaigns. Since this offer doesn’t appear in the web store, it’s ideal for exclusive promotions and targeted campaigns. This gives you full control over who receives the offer, how it is delivered, and how often it can be purchased. It also helps you balance the game economy, prevent abuse, and manage purchase frequency.

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How it works

To begin, set up Game Redirect Login to securely identify and verify players. Then, create and manage the checkout link offer in the Publisher Dashboard or via the Checkout Link Offers API. Unlike other types of offers, a checkout link offer doesn’t require design. The checkout page only displays the relevant product details such as item quantity and icon.

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Key features

  • Send exclusive offers: Send players offers that aren’t available in your web store or game to create a sense of FOMO (fear of missing out).
  • Increased player trust: Players are routed to the game for authentication, and then back to checkout, building player trust and improving conversion rates.
  • Broader player reach: Distribute the offers via DMs and social channels, enabling marketing teams to engage player communities directly.

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Use cases

Below are some use cases that show how checkout link offers can support your marketing, retention, and monetization strategies across different player segments and channels.

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1. VIP level treatment for all players

Send exclusive offers that can only be redeemed through personalized links shared via your DM channels. Messaging strategies:
  • Emphasize the unique value of each offer.
  • Connect the promotion to events like birthdays, holidays, new features, currency launches, or game milestones.
  • Personalize the message using account manager profiles to enhance trust and boost conversions.
Key KPIs: ARPPU, Deposits

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2. Re-engage dormant payers

Target players who haven’t made recent purchases or are at risk of churning. For example, focus on players who haven’t made a purchase in the past 14 days. Messaging strategies:
  • Offer higher discounts or lower-priced bundles to encourage return.
  • Match the offer’s value to the player’s historical spending behavior.
  • Create urgency with limited-time availability.
Key KPIs: ARPU, Conversions, Deposits

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3. Engage your social communities

Share special offers on platforms like Facebook, Discord, or WhatsApp. Boost posts to reach more followers and increase conversions. Messaging strategies:
  • Publish checkout link offers tied to in-game or calendar-based events.
  • Use interactive formats such as quizzes, AMAs (Ask Me Anything), and polls to drive comments and reactions.
  • Promote seasonal offers and themed offers such as Black Friday, holidays, and anniversaries.
Key KPIs: ARPU, Paying Users (PU), Deposits

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4. Go all-in on big spenders

Increase wallet share by targeting high-value players who haven’t yet adopted your web store or DTC channels. Messaging strategies:
  • Present offers slightly above their daily average spend to spark interest.
  • Highlight exclusive, high-value deals they haven’t seen before.
  • Reinforce urgency with limited availability or one-time purchase conditions.
Key KPIs: ARPU, Deposits Measure performance and ROI via:
  • The Publisher Dashboard: View all checkout link offers from the Checkout Links tab, and filter by External ID.
  • Webhook events: Enable real-time event tracking for interactions with checkout link offers. Filter Offer Events by offer.externalId or offer.type = CheckoutLink.
  • UTM tracking: You can add UTM attributes via the following:
    • The offer’s deeplink. When you receive the checkout link via the Publisher Dashboard or Checkout Link Offers API, before sending it to players you can append UTM attributes to the URL with query params as follows: 
      https://best-game.appcharge.com/login/campaign/YL2bAHqnu?utmSource=Facebook&utmCampaign=VipCampaign
    • Authenticate Player Callback to monitor campaign effectiveness. These attributes appear in events such as:
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