View Analytics

The Analytics page in the Publisher Dashboard provides key insights into player behavior, revenue, and engagement, helping you make data-driven decisions. You’ll find metrics such as revenue, deposits, player activity, and conversion rates, with flexible date filtering and time frame comparisons to help track performance trends. The page is organized into 3 tabs:

• Business: Core player and revenue metrics.
• Finance: Payment performance and chargeback data.
• A/B Test: Performance analytics for tested features.

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Business

This tab displays key metrics related to player activity and revenue. You can sort and compare data across attributes and time frames.

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Set up the Business tab

To view business analytics:

1. In the top-left corner, click the Attribute Name button and search for the attribute you want to analyze.
2. Click the Attribute Values button and select the values you want to compare.
3. In the top-right corner, click the date range selector to choose your time frame.
4. To compare data over two periods, click Compare Dates and select a second date range.

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Business metrics

Appcharge provides the following business metrics you can track:

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Finance

This tab provides visibility into payment performance and risk-related metrics, such as chargebacks and refunds. You can compare these across different periods.

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Set up the Finance tab

To view financial analytics:

1. In the top-right corner, click the date range selector to choose your time frame.
2. To compare data across two periods, click Compare Dates and select an additional time frame.

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Financial metrics

Appcharge provides the following financial metrics you can track:

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A/B Test

This tab allows you to analyze how different player segments or experimental groups perform across key business metrics. It’s especially useful for evaluating feature changes, pricing strategies, creative assets, or promotional campaigns. You can sort by attribute and view metrics for each attribute value side by side. This makes it easy to compare different groups over a selected time frame. For example, if you’ve segmented VIP players into Group A and Group B, you can compare their performance this month using metrics like:

• Total Revenue
• ARPPU
• Average Deposits Per Depositor

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Set up the A/B Test tab

To view A/B testing analytics:

1. In the top-left corner, click Attribute Name and choose the attribute you want to analyze.
2. Click Attribute Values and select the specific values or groups to compare.
3. In the top-right corner, click the date range selector to choose your time frame.